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FLOC Calls for Convenience Stores to Stop Selling VUSE E-Cigarettes

On April 9, 2007, Santiago Rafael Cruz was assassinated in the Farm Labor Organizing Committee (FLOC) office in Mexico. The organizer gave his life in service of trying to improve the lives and workplaces of farm laborers. In his honor, FLOC will picket nationally outside 7-Eleven, Circle K, Kangaroo Express and Wawa convenience stores, calling on the corporations that run these stores to stop selling VUSE e-cigarettes.

VUSE e-cigarettes are a hallmark product of Reynolds American’s tobacco line and are sold at most convenience stores, where 36% of all tobacco sales take place. FLOC and allies have been communicating with the corporate officers of 7-Eleven, Wawa and Couche-Tard (the parent corporation of Circle K and Kangaroo). Since the chains haven’t responded to repeated letters and emails, FLOC will rally outside stores across the country, calling on them to drop the VUSE brand.

For more than a decade, FLOC has been challenging Reynolds to end abuses and human rights violations in its tobacco supply chain. After ignoring FLOC for five years, Reynolds finally...